Four hundred client trips in 2022. Sixteen countries. The Japan reopening, which dominated our autumn diary. The first formal Morocco itinerary, which we'd been developing since 2020. And a corporate group of 22 from a financial services firm who asked us to quote for Belek, received a quote that included Carya and PGA Sultan back to back, and replied within four hours with a single word: confirmed.
Japan: covered at length in the trip report from October. The short summary: everything we'd prepared clients to expect, delivered without qualification. Waiting lists for 2023 Japan filled before we'd published the dates.
Morocco: we ran three Marrakech-based itineraries in 2022, the first formal Morocco departures we'd done. Royal Golf Dar Es Salam — designed by Robert Trent Jones Sr and hosting the Hassan II Trophy since 1971 — is a course that deserves a much higher profile in British golf travel conversation. The combination of the Palmeraie, the medina, the Atlas Mountains backdrop, and genuinely good golf within 30 minutes of the city makes Marrakech one of the most complete golf travel propositions in the world. We will run more of these.
Belek corporate: the 22-person group was the largest single corporate engagement we'd handled. The brief was ambitious — Carya and PGA Sultan on consecutive days, a competition format with prizes, group dinners, transfers, and a one-day add-on at the Lykia Links for the keenest golfers. It ran flawlessly. They've booked 2023 and 2024.
The metric I watch most closely: what percentage of our volume is repeat or referral? In 2022, 81%. That is the highest it's ever been. Every trip we run adds compounding trust. That's the foundation everything else is built on.
James Kinloch
Golf Travel Specialist · View profile →
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